Super Bowl LVI Pepsi Halftime Show.
In 2022, the Super Bowl VII was going to be very special, the first-ever super bowl at a brand-new Sofi Stadium, and Pepsi had announced one of the most star-studded lineups ever for the Halftime Show (Dr.Dre, Eminem, Snoop Dog, Mary J Blige, 50 cent, Kendrick Lamar).
Verizon being the official 5G Network of the NFL wanted to make sure to show up big and be able to show to the public how our 5G network made a difference in their in-stadium experience and at home.
That is why Verizon partnered with Pepsi to demonstrate the power of 5G Ultra Wideband by making the halftime show more immersive than ever before.
Bringing fans unique views of the biggest performance of the year. Seven different cameras across the halftime set. Multiple 360-degree angles of the live show for consumers to engage in on the Pepsi Halftime Show.
*Copyright credits to Verizon & RGA
Through a cross-channel strategy, we were able to drive great results in the tune-in of the show through the portal. From broadcast integrations to Verizon and Pepsi-owned channels, we had a strong presence across the board leading to:
Over 386,000 Users in application
Average of 12 mins in application.
Searches up 374%
Traffic up 114%
Over 3,800 press mentions
1.2 million site visits